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[College of Communication and Information Sciences]

DEPARTMENT AND PROGRAM REQUIREMENTS

DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS (APR)

Dr. William J. Gonzenbach, Chairperson
Office: 412 Phifer Hall

Requirements for Advertising and Public Relations Majors

A total of 124 hours is required for graduation. Following the tradition of a liberal education, students must take at least 80 semester hours in courses outside the departments of advertising and public relations, journalism, and telecommunication and film, with at least 65 semester hours being completed in the liberal arts and sciences.

Advertising and public relations majors must have at least 30 hours, and no more than 36 hours, in advertising (APR), public relations (APR), journalism (JN), mass communication (MC), and telecommunication and film (TCF) courses. Specific course requirements for the major in advertising or public relations include the following:

MC 101 Introduction to Mass Communication

MC 102 Introduction to Media Writing

MC 401 Mass Communication Law and Regulation or MC 407 Mass Communication Research

MC 400-level elective (either MC 401 Mass Communication Law and Regulation, MC 403 Survey of Communication Theory, MC 405 Mass Communication Ethics, MC 407 Mass Communication Research, MC 409 Mass Communication History, MC 411 International Mass Communication, MC 413 Communication and Diversity, MC 415 Mass Communication Processes and Effects, MC 417 Mass Communication and Public Opinion, MC 420 Media Management, MC 421 Political Communication, or MC 495 Special Topics*)

One of the following major sequences:

Advertising major. APR 221 Introduction to Advertising, APR 300 Visual Communication, APR 322 Advertising Copywriting, APR 422 Advertising Media, APR 424 Advertising Campaigns, and either APR 418 Advanced Advertising Development or APR 423 Advertising Management

Public relations major. JN 311 Reporting, APR 231 Introduction to Public Relations, APR 300 Visual Communication, APR 332 Public Relations Writing, APR 433 Public Relations Campaigns, and either APR 419 Advanced Public Relations Development or APR 432 Public Relations Management


*Requires permission of academic adviser.

Minors for Students Majoring in Advertising and Public Relations

The department requires each of its students to complete minors, which may not comprise any advertising and public relations, journalism, mass communication, or telecommunication and film courses. Advertising and public relations students minor in such diverse areas as communication studies, marketing, general business, political science, art, psychology, history, mathematics, cultural studies, and languages such as Chinese, Japanese, Russian, and Spanish. No more than 27 hours in the minor may be counted toward fulfillment of graduation requirements. At least 6 hours in the minor must be at or above the 300 level. Two minors may be pursued, but College of Communication and Information Sciences policy requires that at least one of the minors be taken in the College of Arts and Sciences.

Core Curriculum and General Education Requirements

I. Freshman composition (FC): 6 hoursEN 101 (3)
EN 102 (3)
or by exam1
 
II. Humanities (HU) and fine arts (FA): 12 hoursfine arts (3)
literature sequence (6)
COM 123 (3)
 
III. Natural science (N) and mathematics (MA): 11 hoursnatural science (4)
natural science (4)
MATH 110 or higher or equivalent (3)
 
IV. History (HI) and social/behavioral sciences (SB): 12 hourshistory (3)
EC 110 (3)
social and behavioral sciences (3)
HI or SB (3)
 
V. Premajor requirements: 15-17 hoursMC 101 (3)
MC 102 (3)
APR 231 (3)2
APR 221 (3)3
foreign language sequence or computer science (6-8)

ADDITIONAL UNIVERSITY OF ALABAMA CORE REQUIREMENTS

Writing (W): 6 hours4


1Or EN 103, if eligible.
2Required of public relations majors and highly recommended for advertising majors.
3Required of advertising majors and highly recommended for public relations majors.
4APR 322, APR 332, APR 423, and APR 432 as well as selected MC 400-level courses designated W may be used.

Special Department Requirements

Students are asked to make special note of the following Department of Advertising and Public Relations requirements:

Requirements for the Minor in Advertising or Public Relations

Students outside the College of Communication and Information Sciences (with the exception of communication studies majors) may select the minor consisting of 21 credit hours in either advertising or public relations. The following courses are required for an advertising minor: MC 101 and MC 102; APR 221, APR 300, APR 322, APR 4221, and either APR 418 or APR 423. The following courses are required for a public relations minor: MC 101 and MC 102; JN 311; APR 231, APR 300, APR 332, and either APR 419 or APR 432.


1MATH 110 or higher (or equivalent) with a grade of "C-" or higher is a prerequisite.

Sample Curriculum for the Major in Advertising

FRESHMAN YEAR
First Semester Second Semester
Course Hours Course Hours
COM 123 3 MC 102 3
EN 101 3 EN 102 3
MC 101 3 MATH 110 or higher or equivalent 3
Fine arts 3 History 3
Science with lab (N) 4 Science with lab (N) 4
___ ___
16 16
 
SOPHOMORE YEAR
First Semester Second Semester
Course Hours Course Hours
APR 221 3 APR 300 3
EC 110 3 (HI) or (SB) course 3
Foreign language or computer science (FL or C) 3-4 Foreign language or computer science (FL or C) 3-4
Literature sequence 3 Literature (second course in sequence) 3
Social/behavioral sciences 3 Minor 3
___ ___
15-16 15-16
 
JUNIOR YEAR
First Semester Second Semester
Course Hours Course Hours
APR 322 (W) 3 APR 422 3
Elective or APR elective 3 Minor 3
Minor 3 Minor 3
Special requirement 3 Special requirement 3
Special requirement 3 Special requirement 3
___ ___
15 15
 
SENIOR YEAR
First Semester Second Semester
Course Hours Course Hours
APR 423 (W) or APR 418 3 APR 424 3
MC 401 or MC 407 3 400-level mass communication course 3
Elective 3 Minor 3
Minor 3 Minor or elective 3
Minor 3 Elective or (W) course 3
___ ___
15 15

Sample Curriculum for the Major in Public Relations

FRESHMAN YEAR
First Semester Second Semester
Course Hours Course Hours
COM 123 3 EN 102 3
EN 101 3 MATH 110 or higher or equivalent 3
MC 101 3 MC 102 3
Fine arts 3 History 3
Science with lab (N) 4 Science with lab (N) 4
___ ___
16 16
 
SOPHOMORE YEAR
First Semester Second Semester
Course Hours Course Hours
APR 231 3 APR 300 3
EC 110 3 (HI) or (SB) course 3
Foreign language or computer science (FL or C) 3-4 Foreign language or computer science (FL or C) 3-4
Literature sequence 3 Literature (second course in sequence) 3
Social/behavioral sciences 3 Minor 3
___ ___
15-16 15-16
 
JUNIOR YEAR
First Semester Second Semester
Course Hours Course Hours
JN 311 3 APR 332 (W) 3
Elective or APR elective 3 Minor 3
Minor 3 Minor 3
Special requirement 3 Special requirement 3
Special requirement 3 Special requirement 3
___ ___
15 15
 
SENIOR YEAR
First Semester Second Semester
Course Hours Course Hours
APR 432 (W) or APR 419 3 APR 433 3
MC 401 or MC 407 3 Elective or (W) course 3
Elective 3 400-level mass communication course 3
Minor 3 Minor 3
Minor 3 Minor or elective 3
___ ___
15 15

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