Most College of Communication and Information Sciences facilities are located in Reese Phifer Hall. This area (the "Old Union") served as the student union before Ferguson Center was built and thus enjoys a central location. Phifer Hall houses the departments of advertising and public relations, communication studies, journalism, and telecommunication and film, as well as the Center for Public Television and Radio, WVUA-TV 7, the Institute for Communication and Information Research, and the College dean's office. Phifer Hall contains television studios, radio studios, classrooms, conference rooms, offices, darkrooms, laboratories, a reading room, and Tisch Student Services. Academic space is also available on the fifth floor of the main library.
The Institute for Communication Research (ICIR) provides dedicated research facilities for faculty and graduate students of the College of Communication and Information Sciences. Facilities include two experimental laboratories with one-way observation capability, a survey research center, an automated theater testing facility, and a content-analysis lab. The ICIR also assists in developing extramurally funded research projects, serves as a research provider for numerous communication research clients, sponsors visits by distinguished scholars from other universities, and assists the College of Communication and Information Sciences in administering a variety of sponsored research activities. In addition, the ICIR edits and produces the journal Media Psychology.
The Center for Public Television and Radio (CPT&R) is a public broadcasting service department of the College of Communication and Information Sciences that includes a television production center and public radio station.
The television center is one of the nation's longest-running producers of public television programming. Since 1955, the CPT&R has provided programs to Alabama Public Television (APT), the nation's first educational television network. The center's mission is to produce programming for Alabama that informs, educates, entertains, and inspires.
The center is responsible for producing compelling documentaries about Alabama's history and culture. Other programs include Martha's Sewing Room, a nationally distributed how-to program, and Bookmark, a series featuring interviews with writers. Programming is often distributed to commercial, cable, and PBS affiliates nationwide. The CPT&R also produces a variety of special projects, including live teleconferencing and multicamera performance productions.
In addition, the CPT&R houses the Production House. The unique department offers creative services, remote production packages, 2-D and 3-D graphics, Final Cut Pro editing, special effects, and studio facilities. Applications include sales and marketing, training, orientation, and education and promotional productions as well as DVD, CD-ROM and Web design.
CPT&R productions involve over 50 students per semester. Students conduct research, operate cameras, serve as digital video and audio editors, and perform other tasks vital to the center's programs. Students have many opportunities to gain professional experience at the CPT&R through practicums and internships as well as in volunteer and paid positions.
CPT&R's public radio signal covers nearly half the state of Alabama. WUAL-FM (91.5), a 100,000-watt public radio station serving 15 counties in West Alabama, is the core station and is located in Phifer Hall on the UA campus. WQPR-FM (88.7), relaying WUAL's signal to the Muscle Shoals/Florence area of Northwest Alabama, was added in 1987. WAPR-FM (88.3), added in 1996, relays WUAL's signal to the south-central areas of Alabama.
WUAL is a member of National Public Radio, with programming that includes classical and jazz music and an emphasis on news and information. The station produces programs for national distribution and has won a number of state, regional, and national awards for program/news excellence. WUAL is staffed by professionals with student assistance. The station also operates a radio reading service for the print-impaired, which is staffed by students and volunteers who broadcast to special receivers daily.
Using the latest television and radio production technology coupled with a highly professional staff, the CPT&R provides valuable laboratory and practical experience for College of Communication and Information Sciences students.
Named in honor of Steve and Jamie Tisch of Beverly Hills, California, the center promotes academic excellence and improved educational and career opportunities for C&IS students. The center houses the office of the associate dean for undergraduate studies, the College registrar, and the director of internships, job placements, and student orientation.
The William E. Winter Reading Room provides discipline-based library facilities and services to the students, faculty, staff, and alumni of the College of Communication and Information Sciences. Located within the College at 234 Phifer Hall, the Reading Room maintains a collection of books, periodicals, newspapers, videos and DVDs, and class reserve materials; a computer lab (Dell PCs, Mac G5s, laser printers, and scanners) providing Internet access; Lexis-Nexis; a media viewing room; and a photocopier.
WVUA-TV 7 is a commercial television station, owned and operated by the University and the College. Its state-of-the-art facilities and professional staff are available to students for internships and a variety of "shadowing" opportunities, from sales to news and from production to management.