Holiday Season Shaping Up To Be One Of Social Networking

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This may be the holiday season of social networking and technology, according to Dr. Kristy E. Reynolds, Bruno Associate Professor of Marketing at The University of Alabama’s Culverhouse College of Commerce.

"Many small businesses that can’t afford big ad budgets are using Twitter to reach their long-time customers," Reynolds said. "Customers sign up to follow the company on Twitter, and the company Tweets these customers on things such as price promotions, new merchandise arrivals and special events. Even Best Buy is focusing more on using Twitter and is making Twitter, as well as Facebook, centerpieces of its holiday-ad campaign."

Other new technology available this holiday season is a cell phone app called ShopSavvy, Reynolds said. Shoppers can use their phones to photograph a product’s barcode in a store. The app then searches the Internet for the best deal on that product online.

Reynolds can be reached at 205/348-0050, kreynold@cba.ua.edu.

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Kristy Reynolds
Kristy Reynolds
Kristy Reynolds
Kristy Reynolds
Kristy Reynolds