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MASS COMMUNICATION (MC)

College of Communication and Information Sciences

MC 101 Introduction to Mass Communication. Three hours.

Introduction to the fields of communication, including theory, law and regulation, history, social implications, and mass media operations.

MC 103 Fundamentals of Information Literacy. Three hours.

Information literacy is crucial to being successful in the Information Age. Individuals need to be able to locate, evaluate, and use information effectively and efficiently. Information ethical issues are also important.


Only students who have earned 60 hours or more and have completed MC 101 are allowed to enroll in 400-level mass communication courses. Students enrolled in 300- or 400-level MC courses must have a grade point average of 2.0 or higher.

MC 401 Mass Communication Law and Regulation. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Study of laws and regulations affecting the mass media and the fields of mass communication. May be taken for graduate credit.

MC 403 Survey of Communication Theory. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Study of basic theories concerning the processes and effects of rhetoric, language, and interpersonal, group, organizational, and mass communication.

MC 405 Mass Communication Ethics. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Freedoms and responsibilities of mass media practitioners and institutions, explored within the framework of ethical theory. Consideration of values, codes of ethics, moral development, professionalism, institutional constraints, etc., as applied to media of information, persuasion, and entertainment. May be taken for graduate credit.

MC 407 Mass Communication Research. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Overview and application of the methods used in quantitative and qualitative mass communication research.

MC 409 Mass Communication History. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Study of the historical development of mass communication. May be taken for graduate credit.

MC 411 International Mass Communication. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Course topics include but are not limited to the following: comparative mass communication systems, mass communication and development, international communication and the transnational news media, and mass communication and globalization. May be taken for graduate credit.

MC 413 Communication and Diversity (also COM 413). Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Study and analysis of issues of diversity as they relate to groups in society and in mass communication fields. Emphasis is on the mass media's treatment of various groups in society. May be taken for graduate credit.

MC 415 Mass Communication Processes and Effects. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Mass communication processes and their social-psychological and cultural effects on the individual, groups, and society; impact of media messages on knowledge, attitudes, and behavior. May be taken for graduate credit.

MC 417 Mass Communication and Public Opinion. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Nature, development, formation, and distribution of politically relevant attitudes and opinions; role of leadership, persuasion, and communication in opinion-policy process. Emphasis on the role of the mass media in the formation of public opinion and on how the mass media are influenced in turn by public opinion. May be taken for graduate credit.

MC 421 Political Communication (also APR 420 and COM 421). Three hours.

Prerequisites: MC 101; 60 hours or more earned.

The purpose of this course is to explore the general character and dimensions of the cross-disciplinary field of political communication. The principal aim is to familiarize each participant with the literature and propositions surrounding key approaches, methods, and substantive areas of inquiry in political communications. Writing proficiency is a requirement for passing this course.

MC 425 Media Management. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

The structure and function of media organizations. The decision-making processes inherent in running complex media businesses. Effective leadership styles. Traditional marketing perspectives applied to media. Laws and regulation that affect media management. Writing proficiency is required and must be demonstrated in order to pass this course.

MC 495 Special Topics in Mass Communication. Three hours.

Prerequisites: MC 101; 60 hours or more earned.

Special topics in mass communication theory and research. May be taken for graduate credit.

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