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GENERAL BUSINESS ADMINISTRATION (GBA)

Dr. Rob Morgan, Department Head
Office: 104 Alston Hall

GENERAL BUSINESS

GBA 145 Orientation to Commerce and Business Administration. 1 hour.

An introduction to the Culverhouse College of Commerce and Business Administration. Topics include adjustment to college life, study skills, career exploration, and majors offered in the College.

GBA 322 Effective Negotiations. 3 hours.
Prerequisites: EC 110, AC 210, and MGT 300 or permission of the instructor.

Negotiations are pervasive in all aspects of life. Having the ability to effectively negotiate can provide you with a competitive advantage in many situations. This course will employ negotiations exercises, expert guest speakers and additional readings to help students master negotiation skills.

GBA 481 Business Honors Seminar I. Variable credit, 0.5–1.5 hours.
Prerequisites: Junior standing and admission to the Business Honors Program.

This course is interdisciplinary and emphasizes discussion and debate of contemporary business and economic issues and topics.

GBA 482 Business Honors Seminar II. Variable credit, 0.5–1.5 hours.
Prerequisites: Junior standing and admission to the Business Honors Program.

This course is interdisciplinary and emphasizes discussion and debate of contemporary business and economic issues and topics.

GBA 483 Business Honors Seminar III. Variable credit, 0.5–1.5 hours. Prerequisites: Senior standing and admission to the Business Honors Program.

This courses is interdisciplinary and emphasizes discussion and debate of contemporary business and economic issues and topics.

GBA 484 Business Honors Seminar IV. Variable credit, 0.5–1.5 hours. Prerequisites: Senior standing and admission to the Business Honors Program.

This course is interdisciplinary and emphasizes discussion and debate of contemporary business and economic issues and topics.

Managerial strategy and policy

GBA 300 Business Communication. 3 hours.
Prerequisite: Junior standing.

This course introduces students to the concepts central to effective and efficient communication in the workplace. Students will learn to analyze the rhetorical context that gives rise to common business genres (e.g., meeting minutes, email requests, executive summaries, internal proposals, etc.). Based on rhetorical analysis, students will be able to develop content and manipulate organization and style, as well as use standard grammar and mechanics.

GBA 490 Strategic Management. 3 hours.
Prerequisites: Senior standing and completion of or enrollment in all 300-level C&BA functional field courses.

Examination of the managerial tasks of crafting and implementing strategic plans and the tools of strategic analysis. Students gain hands-on experience with tools and concepts of strategic management by participating in a business strategy simulation exercise and by analyzing actual companies.

GBA 491 Independent Study in Business. 1-3 hours.
Prerequisite: Approval of the program chairperson. Students may earn degree credit for only one independent study course (491).

Independent study in library or primary research. Not open to graduate students.

GBA 492 Management Internship. 1-3 hours.
Prerequisites: Junior or senior standing and a grade point average of 2.5 or above. Students may earn degree credit for only one internship (492).

Students are selected through a competitive process for assignments in approved business or public-sector organizations. Administered through the C&BA Student Services Office.

GBA 497 Special Topics. 3 hours.


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